Explore the Opportunities
Norbei is a Swedish company with its own company and local team in China. We help Nordic brands take their first steps into the Chinese market without having to build their own organisation there.
Three Ways to Enter China
Your First Step into China
Norbei offers three practical ways to start, depending on your products and your ambitions in the Chinese market.
1. Market Entry
You provide the products. We provide the market.
For consumer products, this is the simplest way to start.
The brand provides a limited quantity of products and the necessary product information.
Norbei introduces the products to the Chinese market, develops customer contacts and tests real demand.
You provide
– Product information and brand materials
– Products and samples
– International shipping
Norbei provides
– Product presentation
– Customer and partner outreach
– Sales development
– Inquiry handling
– Market feedback
There is no need to send large quantities from the beginning.
Products can be supplied step by step according to actual demand.
A small part may be used for samples and market development, while the majority remains available for sales.
Norbei earns an agreed share when products are actually sold.
When demand is proven, the cooperation can develop into wholesale, distribution or a longer-term partnership.
2. China Showroom
Build a physical brand presence in China.
For furniture, lighting, interior design and other products that need to be experienced in person, a showroom may be the better starting point.
Brands can establish their own dedicated space at our location in Haikou, Hainan Free Trade Port, with space starting from approximately 30 m².
You provide
– Products
– Brand concept
– Display materials
– Showroom presentation
Norbei provides
– Showroom operations
– Customer visits
– Business meetings
– Customer and partner introductions
– Local market development
– Sales and distribution discussions
The showroom is more than a display space.
It gives the brand a physical presence in China, supported by Norbei’s local team.
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3. Country Management
Your local team for long-term China development.
For brands ready to build China as a serious long-term market, Norbei can act as the local market-development team.
Depending on the cooperation, Norbei can support:
– Market development
– Customer acquisition
– Sales
– Distribution
– Local partnerships
– Business negotiations
– Import coordination
– Showroom operations
The brand keeps control of its products, brand and key commercial decisions.
Norbei handles the local market work.
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Choose the Right Way to Start
Market Entry
Consumer products Commercial.
Terms depend on the products and sales model.
China Showroom
Furniture, lighting and larger design products,
Investment depends on showroom space and support required.
Country Management
Brands ready for long-term China development.
Investment depends on the scope of local market support.
Start with the model that is most relevant to your business, and develop the cooperation as the market grows.
Nordic Brands We Are Looking For
We are particularly interested in Nordic brands in the following categories:
– Pets health & Fodd
Why Start with Norbei?
Preparing for a Launch in China
Different products are subject to different rules and requirements.
Depending on the product, these may include import documentation, labelling, registration, certification or other regulatory requirements.
We help you understand which requirements apply and what needs to be prepared before moving forward.
You do not need to have everything ready from the start. We can begin by reviewing the requirements together.
Ready to Explore China?
You don’t need a fully developed China strategy.
Tell us a little about your company and products, and we can explore the opportunities together.
support@norbei.com